Ten Principles of Fair Software Licensing for Cloud Customers

Some legacy software companies use unfair licensing terms to restrict choice as businesses transform and embark on journeys to the cloud. The ten principles of fair software licensing provide firm foundations for innovation, choice, and growth in the Digital Economy.

Some licences prohibit running software on hardware not 100% dedicated to the customer –eliminating the value of the ‘virtualised’ cloud.
Some software companies have inflexible and non-transparent contracts and subject customers to hostile audits as they move to the cloud.
Costs go up 150% just to run previously purchased licenses on clouds from other providers.
By controlling directory software legacy players’ lock businesses into their ecosystems and restrict choice.
It should be clear and easy to understand what you can and can’t do with the software you’ve paid for!
Businesses are stung with unexpected and unfair charges from overly complex, difficult to understand licences.
Migrating from on-premise to cloud-based software-as-a-service makes financial sense. But some software companies make it prohibitively expensive to run their software on competing clouds.
Technical and financial barriers narrow the cloud choices available to business users to those offered by legacy software companies.
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Unfair licences limit choice, raise costs and reduce innovation as businesses move to the Cloud.


A template for modern licensing to meet the needs of the cloud sector and digital economy.


Fair software licensing principles to promote a fair and competitive digital sector for all.